-
If the internet is down, I might as well be closed.
—Alexandra Daras, Owner, The Pretty Pink Rooster
Challenge
- The business’s start-up phase required highly reliable internet service to support social media marketing
- The company needed to sync online and bricks-and-mortar business communications
- The boutique’s small physical footprint had to translate to a global business presence
Solution
- A Voice over IP (VoIP) phone line increased the features available while reducing costs
- Fios Business Internet services support point-of-sale, website, social media marketing, inventory management and customer communication
Outcome
The Verizon solution helped Pretty Pink Rooster:
- Enhance the reach of the boutique with reliable internet service
- Improve sales and marketing by facilitating social media content creation (frequent Facebook and Instagram posts, website updates, etc.) from within the store
- Simplify vendor management by bundling phone and internet service with one provider
- Reduce the risk of business downtime by providing the ability to forward calls to a cell phone during power outages
How we built the solution